Twitter 280: Social site hopes more characters mean more users

Twitter is doubling the 140-character limit to 280 characters.

That means longer tweets for those who struggle to condense their message on the micro-blogging site.

The company announced the changes would be effective immediately.

It is hoped that Twitter's evolution will help attract more users and increase growth.

Al Jazeera's Hannah Hock-Star explains.

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(Source: Al Jazeera English, https://www.youtube.com/watch?v=bHXR3sYwlTU)