The 51 Percent: Hear them roar

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The demographic set to have the most economic power in the coming decades are women aged 50 and over. We talk to consumer forecaster, Shari Swan, as to why the business world continues to ignore this trend at its peril. Also, the growing trend for women to embrace gray hair, even here in France.

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(Source: FRANCE 24 English, https://www.youtube.com/watch?v=uq3s9-Cabgo)
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